Company Apple had problems – people have ceased to change old iPod on new, and sales of players have ceased to grow. It is necessary for Steve Jobs to fill reduction of incomes at the expense of sales of smart phones iPhone and computers Mac.

The most popular musical player which has become by a basis of innovative reputation Apple and its financial success last years, has ceased to be claimed. Millions owners iPod do not see the special reasons to change the models on more advanced, especially in the conditions of an astable financial situation. As a result, some analysts believe, that for the first time from the date of occurrence on sale of a player from Apple in 2001, the company current quarter recession of sales iPod in annual calculation expects.

“The reality is that today, that in the world there is ever less people to whom it is necessary iPod, or any other portable musical player, – the analyst of firm Piper Jaffray speaks Gin Munster. – a question that is going to to do Apple in this occasion”.

iPod became the powerful cursor stimulating inflow of incomes in the company. In 2001 of sale in Apple have made $5 billions, and last fiscal year which has come to the end on September, 30th, this figure has grown to $32 billion By estimations of Munster, next year sales iPod will fall to 12 % to 48 million pieces.

But other well-known products of the company, like computers Macintosh and smart phones iPhone are on sale rather not bad. However, recession in sales of players forces the company to compensate losses from one product at the expense of others. But in the conditions of sharp reduction of consumer activity will make it absolutely uneasy. Nevertheless, Wall-streat rather optimistically estimates future Apple, predicting growth of incomes of the company next year in 15 % to $37 billion

A quantity of the companies-investors is sold by actions Apple. So, Oak Ridge Investments has half reduced the portfolio. “When sales iPod fall, advancement iPhone gets key value, – David Klaskin considers portfolio operating Oak Ridge. – However, phones manage to consumers much more expensively if to consider cost of their service”. Actions Apple for last year have fallen more than to 55 %. Representatives of the company have refused to give comments concerning this article.

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