Apple considers ‘active’ packaging for handhelds

Future iPhones and iPods from Apple could come in “active packaging,” a recently-published patent application hints. Apple observes that while standard product packaging serves its essential purpose, it is also subject to limitations , such as an inability to showcase electronics in action without completely draining batteries. Similarly, should firmware updates become available, a store’s inventory can be left outdated until people decide to take products home. A proposed Apple solution would involve a plastic polymer backing, with wire traces built in to provide power, data and grounding connections. Aside from firmware updates, data links could be used to transfer advertising, as well as other forms of audio and video. The patent notes that any wired connection would have to interface with a handheld’s USB dock connector. A more advanced concept would allow not only for wireless data transfer, but wireless power, whether through magnetic induction or a similar technology. One suggestion would involve an RF power transmitter, broadcasting to antennas for each individual package, while another could require packages to be stacked together to transfer energy. Only one device might demand direct power in such circumstances. Apple lastly notes that using coordinate data, handhelds could be made to display media only when at the front of a stack, or when sensors detect motion, such as a person picking up a package. Together devices could be made to put on a synchronized display, which also necessitate keeping clocks in sync through occasional data bursts. The patent filing was originally submitted in January of last year, crediting Michael Rosenblatt. Filed under : iPod , iPhone , Apple Other story tags : retail , patents Original source: feeds.macnn.com , delivered by rss-farm.ru

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Apple considers ‘active’ packaging for handhelds

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